Publications and monopolies

A Happy New Year to all my readers!

As yet I don’t have a release date for the hard copy edition of Cruel and Unusual Punnishments but I’ll announce it here as soon as I’m given the information. Meanwhile, the electronic version seems to be selling quite well. If you’re among the purchasers thereof, thank you – and I hope you’ve enjoyed the contents (and have used them to elicit groans from families and friends).

More writers from my part of the world – Derbyshire, England – are also busy publishing their work. One recent example, and a very good one, is Anne Grange’s young-adult/crossover novel Distortion, which concerns friendship, family, and loud rock music. Anne’s protagonist, Jason, buys an old acoustic guitar in a charity shop and imagines what he can achieve with it, not knowing that his mother Kaz had once starred in a rock band… Distortion is available in a Kindle version ( and as a paperback ( It’s well worth a read!

Who can blame Anne, or any of us, for publishing via Amazon? Yes, my latest book is available directly from the publisher, FBP, but can any of us be surprised that most of the sales to date have been through Amazon? Amazon is more efficient than most mutinational giants and it’s not as unreasonable about royalties as many traditional mainstream publishers are. But it’s approaching monopoly status, at a regrettable cost: it’s driving many independent publishers to extinction.

A few days ago I received an e-mail from Charlotte Holley, one of the two-woman team that runs Gypsy Shadow Publishing (GSP) in Texas. Some seven years or so ago they e-published my children’s story Fenella and the Magic Mirror, which has been much enjoyed by its readers, thanks in no small measure to Charlotte’s illustrations; hence my inclusion in the circular e-mail. It seems from the message that “All Romance E-books” (ARe) has ceased to be solvent because Amazon has squeezed it out of the market. I never had any direct dealings with ARe but it was reputedly a thoroughly honest company and Charlotte is among many who now lament its demise. The fate of ARe has been, is being, and will be shared my many other small concerns. Charlotte and her colleage Denise are plainly worried about the future of GSP because Amazon is considerably less generous to them than other outlets have proved.

So what’s the loss to us as authors? As Anne Grange and I and numerous other writers have proved, Amazon markets our work and we receive royalties from sales, so why worry if a few small concerns go to the wall? Well, in my view, the loss is significant. In publishing as in any other business, it’s much more comfortable to deal with small companies than big ones, and those who run delightful little businesses such as GSP work enormously hard for their authors for little or no personal gain. You’d have to be pretty thick-skinned not to respect that kind of commitment.

But there’s a more general point. Historians have long found the origins of the Industrial Revolution in 18th century Britain a rich source of research publications. The “causes” of the Industrial Revolution, which for a century or more made Britain the richest and most powerful nation on the planet and by far the biggest manufacturer and exporter of machinery, were many and varied. But one important factor was the encouragement of entrepreneurship and the discouragement of monopolies, government-run or otherwise. As a result of this, anyone with a good idea and the will and commitment to follow it through had a fair chance of success, and a not too remote chance of making a fortune. In France, still very much the cultural hub of Europe, and a great power for centuries, government-owned monopolies stifled enterprise, precluded competition, and thereby prevented the kind of progress that was galloping ahead on the other side of the English Channel. And in the 1790s France suffered a devastating social and political revolution, not an industrial one. In short: it was the variety and range of small business operations that provided the engine for success. Big monopoly proved to be killer of progress and a key factor in unleasing the French Revolution.

Of course, you might argue that industrial progress in 18th and 19th century Britain isn’t a fair analogy for publishing activities in the 21st, but I suggest that it is. However much we value Amazon and what it’s achieved, we need to keep small publishing houses alive. The competition is healthy for everyne concerned. So, fellow-writers, if you have a book you want to get into the public domain, see what small publishers can do for you. Because they’re small they don’t have the marketing power of the big names (certainly not that of Amazon), but no matter who your publisher is, big or small, you still have to do a fair percentage of the marketing yourself. And by helping to keep the small publishers in business, you’re fostering variety and choice, and rewarding some very hard-working entrepreneurs.


  • I agree, Mark – The small publishers need our support, and we need their individualized attention. Amazon has helped me a great deal with my books, but the small press publishers that I work with have provided personal attention and support. Still, I have to do a lot of marketing myself – local libraries, small stores, etc. Wishing you a happy New Year, and many more to come!!

    • Mark Henderson

      And to you, Phibby! The fact is that no matter which publisher we use, large or small (or self, as I understand it), we always have to do a lot of marketing ourselves.

      I wish you a good and productive 2017!

  • One can always argue small business is better for community. I just think although noble in morality from a cultural aspect, I am not sure ultimately that’s is how it will survive.
    I can’t say for sure what the future is for publishing. I just know from a business stand point you have to evolve to new mediums in order to stay relevant.
    That being said, I do hope that many of the tiny little publishing companies can find a way to carve our their own brand of success. Often times I find in my line of work a lack of current technology that would help aid in sales. I think tons of these companies would benefit greatly from marketing and social media trending they just aren’t aware of or simply can’t afford.
    Anyhow, just my two cents to let you know I was here. Happy New Year Sweetheart! Sending my love and well wishes.

    • Mark Henderson

      Lovely to hear from you, Shay! All my very best wishes for 2017 to you, too.

      The small publishing houses that are still thriving are doing largely what you recommend, at least on this side of the pond: making a lot of use of social media. This is true of FBP, which has published my recent work – a small business that punches way above its weight because of hard work, commitment, and intelligent use of technology.

  • Congratulations on your successes and publications this year Mark. I completely agree with you about the need to support small and independent publishers and bookstores. However as an independent author, I’m grateful to Amazon for breaking the monopoly of traditional agents and publishers, and allowing writers to become entrepreneurs too. I hope all the ‘players’ in the industry can come up with creative solutions in the future. (And for libraries too.)

    • Mark Henderson

      Thanks, Pamela. I’m more or less with you on these matters. My only caveat is that while Amazon has broken the previously monolithic power of mainstream publishers and agents, it has no competitors – while the mainstream agents and publishers have always competed among themselves. We do need creative solutions for the future, but on that matter my mind is largely blank. (Probably pretty blank on most matters, if truth be told!)

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